Music Promotion - What works for you? [MegaPost]

@A2D @electro-mc Does the Beatport “exclusive” bring you any real benefits (I am also learning here, most of my experience is with Google / Facebook / Amazon etc). I see what they’re offering but is it more the higher price or the better feature placements that helps you the most.

We have a lotta love for Beatport - you both already know a lot but I’ll post the link to the Beatport Webinar anyway.

Good to know about Beatport exclusives though…, any thoughts on how iMusician can make the exclusives easier? (I am already thinking we could allow for a future of “delayed release dates” for other shops (if this exists already I am gonna be super embarrassed and @Nicholas will give me his most disapproving look, you’ve all seen it on the iMusician Show for sure).

Also, thanks for your kind words both, this first post was a bit too general but I’ll get to some more specific direction later on.

Also @electro-mc - the only thing that I would say is worthwhile when it comes to social is Instagram. Facebook’s algorithm has become ridiculous (a non-promoted post will reach only 5% of your followers, so you can build a huge audience but STILL have to pay to reach it).

Instagram, especially Instagram stories have been particularly useful for us in the past @antonioayora runs our social media and has pretty much given up on Facebook, there’s no point unless you’re pushing a lot of money into it.

1 Like

Hi @SimonG , Thanks for the reply, regarding the socials I agree with you about Instagram, I recently unpublished my FB page I was posting and commenting etc but not picking up any new followers etc, I just keep my instagram now and all my followers are music related but when I checked a couple of mainstream artists in the Genre I’m interested in they have more followers on FB than they do on IG?
Regarding Beatport my last release I put on Beatport (not exclusive) and Bandamp and picked up some sales on Beatport only and this was not exclusive as I put it on BC and it did not qualify, so now I have a couple of exclusives coming out soon (Hence my other post on here regarding how to get a Beatport exclusive? ) probably won’t get anything out of it but you got to keep trying!!

1 Like

@SimonG @electro-mc I agree and will immediately focus on music creation for Beatport Exclusive now that I have discovered that it was possible even without label with the support of iMusician team in the “electronic dance” genre.

Except, that I must create a new single :wink:

2 Likes

@A2D and @electro-mc yeah, I have actually just spotted this as well and will put something together for our product roadmap that will allow for the handling of exclusives… didn’t know that this was working for electronic so well! (at least one good thing from this discussion already!) We’ll look at what’s possible and hopefully be able to develop something to handle this. Seems like the workaround would be to release on Beatport (but you’ll need a label to go direct etc etc) and then use iMusician for the remainder of the shops, not ideal for sure… we have a couple of huge product updates in the pipeline at the moment but this is definitely interesting.

@electro-mc - unpublishing the Facebook page is a BIG step, but glad it seems to be working for you. The one thing I will say from working with a lot of clients in the past is to focus on what works for YOU. In the beginning it can be good to know where other mainstream artists are but you never know if they grew their following back in the days when Facebook’s algo was actually decent.

1 Like

@SimonG For me if I get some more sales on my next Beatport releases I will stick with that shop only to qualify for exclusives and Beatport allow you distribute to some other streaming platforms and still qualify for the “Exclusive” So I will go with spotify as well as this seems so popular ATM with lots of artists using there links straight to spotify, my only concern is when releasing with IM you select the streaming platforms and then Beatport as your only shop that Delivery sort this and still get you the “Excusive” with Beatport as you will be selecting the “Regular” plan which is more expensive and you are only selecting the one shop! (and a couple of streams) this won’t be for everyone but I will see how I get on. what do you Think?
I will just keep plodding along with the socials, that’s a good point about the mainstream artists.

@electro-mc yeah I definitely see your issue here… you get one shop but you only want “one” in order to get the exclusive. Honestly it’s something we’ve only just spotted now on this discussion (which I am happy with, it’s why I wanted to launch a proper community, so we get REAL feedback and can make REAL changes.
Beatport “exclusive” has definitely hit the list on how we manage it without people having to pay over the odds.

With socials… have you ever tried promoting posts on Instagram?

1 Like

@SimonG @electro-mc I have tried IG once and strangely even if I used their promoting service via business manager FB, and they accept the promotion, they blocked my account one week. This means take care with IG ! And their support do not answer to explain the reason. It was a scary moment :hushed: but after a week suddenly I can post again and my abonnees does not see anything. They are not as responsive as IM :grin:

What the f…k, I know that Insta can be a bit weird but wow that sounds serious… Yeah support from Facebook is non-existent unless you’re spending around 50K (euro) per month, even then it is a bit sh*t.

Did they give you any reasons in the end or just no communication?

sidenote, I am gonna go turn off the language filter, sometimes swearing is necessary :rofl:

1 Like

Hey @electro-mc and @A2D Good news.

If you want to do Beatport exclusive, you can upload on iMusician with Beatport only selected(plus allowed shops) AND we will (manually) give you a voucher code to do the second release for a $10 re-release fee (I was wrong with my information, apologies, we’re working on this at the moment and will try to get it down in price) with all other download shops.

Manual at the moment but progress at least… you’ll need to get hold of our Support team via “need help” on the app… we’re kinda working this out as we go so please bear with us if it doesn’t work amazingly easy at first.

@Maurizio is your man to thank for making this happen :wink:

1 Like

@SimonG they do not communicate at all (F@#$%). It is only because I crawled the net that I read that I’m not the only one. I assure you my promotion was politically correct & I own the rights of the images (I have created myself). Check on the web, you will see that happens a lot with IG they are the master and we are the … :expressionless: No more promoting on IG for me, the same tool business manager works for FB (meta) and messenger it is better but the real return is verrrrryyyy low :arrow_lower_right:

@SimonG iMusician are :yellow_heart::orange_heart::heart::broken_heart:

Thx for the voucher !

1 Like

100%, we pulled all of our Facebook ads last year. I’m used to being incredibly specific with targeting (used to work for a major performance marketing agency) and when they introduced their algo only ads it completely f%^ked the whole game. It takes about 10k of “learning” before the ads actually start performing and even then our campaigns were running with negative returns… trying to get a positive return on investment when looking at what music pays is just f(*king hard…

1 Like

Hey, @SimonG This is great, so just to clarify, when in delivery I would select the “Regular” Plan but only select Beatport as the only shop then the allowed services that beatport specify (I put their list below)
say spotify then this would qualify for a voucher?

This taken from Beatport website,
we ask that we are the only download store with the release. Streaming platforms are ok.

Allowed
Amazon Music Streaming Services

Apple Music

Deezer

Google Play Music

Spotify

Youtube

Vinyl Distribution

All streaming platforms that do not have a DJ integrations functionality

Soundcloud Premieres/Previews

@electro-mc … I see you asked the question over here: Beatport Exclusive - #2 by Cayo, I’ll let @Cayo and @Maurizio update the information as it comes (we’re just working on this so please bear with) and we’ll get some concrete answers soon. Thanks for your patience :slight_smile:

1 Like

@SimonG I suspected they stop my promo on IG because it is suddenly working with hits coming from various countries and their algo decides it is fake ! After accepting the $ :roll_eyes:

But if you check on my Spotify the abonnees come from all these countries. Currently, I do not understand what’s could going wrong with my IG publications ?

A2D_official (@a2dlive) • Photos et vidéos Instagram

As you said no communication from them too !

We are stronger because we loved the music :headphones: :muscle:

I’ve heard this before - I’d definitely recommend running separate campaigns in specific countries with specific language(s) set as I believe a “global” approach will instantly get the attraction of the “scammer radar”

1 Like

@SimonG very good shared advice :ok_hand:

Hi…everyone, I’ve done quite a bit of music and recording with various of our artists. Did a lot of arrangements for other artists and sold CDs. It was all localized just for our country because of the language. Now I have been making different soundtracks for different movies and occasions for quite some time. I am currently working on a feature film that will be released. I decided to promote my film music to the world this spring. The soundtrack usually has no language barrier so I want to get it out to as many people as possible. But somehow I can’t. I’ve never done social networking before. I’m trying to find someone - a good curator of Spotify playlists etc.
and somehow I can’t. It all looks pretty shady or I don’t know how to do it. Does anyone know of any working playlist curators? Does it work for you? I’m interested in playlists for film music. Thanks for the advice. Michal

Hey @NuArt

Agreed that it can be an absolute pain to find GENUINE and real playlist curators that aren’t gonna just try and take some money from you for some crappy playlist listened to by 400 bots… (yeah, maybe that’s a bit overkill but sometimes it sounds like all there is).

We have some things that can help (yes yes, self promotion). We created this guide about Spotify Playlists and we have this list of 10 Spotify Curators you can submit to for free (both featuring the brilliant video from @antonioayora. In the final bit of self-promotion, you can also submit to our own playlists but I don’t think we have one that will fit for you unfortunately.

Otherwise… yeah open to suggestions from everyone else?

Hi and thanks for the reply,
but there iMusician can create a playlist for soundrack and instrumental music.
Is this possible?