I’m asking myself…
which is the best solution:
a- the moment your track is online you simply start bombing the socials with post etc etc…this will give you a jump start,playlist curators (and othe gatekeepers) will se a Peak in the social and strem trend for that artist and/or track.
b- you wait some time, let’s say a week after the spotify pubblishing , to promote the the track via social media. this would create a lower peak, and mantain it, hopefully , for longer time. plus: you get a clear vision of the impact of social media strategy on your streams.
in terms of moiney it’s probably the same BUT the first strategy seems to me a little better for getting in the sight of curators and, generalluy speakiong, gatekeeper.
I’d go for the first option and I would actually start working on the promotion beforehand.
Once you have scheduled your release, start sharing your pre-save smartlink (Artist Hub for example) so your fans can already pre-save the release in their library and you can tease on this with photos, a mini-video, a blurry artwork, whatever you like - do it two weeks before, a week before and the day before. Meanwhile, you can share it to the press/radio and bomb again the socials when it’s released and a week or two later with maybe some nice results (i.e a playlist placement, a chart, milestone, etc).
yeah, of course i want to make super bombing for the track: social, newspapers, blog, radio, podcast bvefore the pubblishing.
what i’m thinking is that…well, iìm in venice, italy, and a lot of my fanbase is from venice.
in 4 days starts carnival, social media will be overloaded with that (on a local level) and at the same time the Sanremo festival will start…so social media will be overloaded with sanremo posts, this means that i have to wait a long time to pubblish this track: at least a couple of weeks after Sanremo, and…well, in the meanwhile i have no good idea on what to post. i was having good results on getting attention for the release because my comunication was all about it.
unfortunately i think i miscalculated…now i need to find a way to recover…