Hi everyone,
yes, I think in a first moment, the greatest potential listeners are the featured artists themselves and the curators, me for example, I listen to the playlists I’m featured on and to the playlists I make and this helps the playlists emerge through the algorythms that place a playlist further to the top or at the end of a list when people search for music, same for the artists or songs. And I can tell, the more often and by more people a playlist is streamed the bigger is the chance it will be found.
And curating a playlist has also to do with wanting to promote the featured artists. The more similar the artists are for what regards followers and streams more than style the more the algo links them. We wouldn’t be linked to really famous artists (like millions of monthly listeners) even if we were on all of their playlists because of the algo. So it is not important to have muuuch bigger artists than the featured artists in a playlist, I’m not sure if it might even be worse.
We could also say that indie playlists are about making unknown artists visible to and through a likeminded audience!
I know, we all think we publish a song and boom we are discovered, then we realize, ok, that’s not how it works, you need to get on a playlist, then again the same and so on. Whilst it would be easy to break the chain by just starting to listen to the playlists. We just need to create playlists for people who want to listen to them because they are featured and like the style and also listen to them ourselves and then the true game begins that we thought would begin by itself but it won’t until we understand that we, curators and artists, in the first place need to do what we expect our fans and followers to do: listen. And finally, obviously, spread the word, friends, family, fans, fellow musicians, our instagram groups and so on.
You can find maybe a better description and examples of this concept also here The truth about playlist adds and how to get quality placements
And here is a bonus tip: put your own songs on your playlists if and when you can, elseway you’ll never know how many people are listening, you could have 1000s of likes through submission process and few streams or just 100 likes and tons of streams through featured artists, yourself and invited listeners and keep spreading and believe me you would want to know that 
very best, Andi (the andi & meicheng project)
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