Will Musk buying Twitter herald a new post-social-media age?

With the troubling news about Musk buying Twitter with Saudi money there was an interesting email this morning from Motive Unknown in which we could start thinking about a “post-social-media” world.

"Put another way: if like me you’ve spent 15+ years on Twitter, what do you have to show for it? Twitter has accrued all manner of data about you to sell, but what did you get?
So perhaps change is due. It may well prove a little painful getting there, but I still don’t think it will be a bad thing to move to a post-social world of smaller, more niche communities with a far greater sense of invested value in each one."

What are your thoughts?

  • Is it Social Media (2010’s style) over?
  • What is next for social?
  • Do you count TikTok as a social platform or a video platform?
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